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In this letter Cephas lays out his vision for a better Britain for the Black community and for us all. He touches on what has been happening in the UK and the global awakening that took place in 2020 from a personal perspective, in form of a letter to his son. Following the birth of his son, Cephas took this letter to leaders within his network as a manifesto for change and as a letter introducing the vision and need for the Black British Network.

Allies & Leaders Signed Up

The following list of executives, industry leaders and allies have read 'Letter to Zion' and committed their time, resources and organisations to stand with us as we drive targeted change focused on the Black community in the UK and ending systemic racism. We are looking for allies who are not afraid to have candid and constructive conversations that lead to dismantling systemic racism and creating an equal playing field for the economic advancement of the Black community in the UK

Our aim is to use our collective influence and strategic position to keep the conversation going beyond moments of trauma and public traction whilst taking brave, tangible and meaningful steps to create the change we need to see.

All leaders listed have read Cephas Williams letter to his son, Zion and have committed to the BBN's 4 Key Deliverables using their influence and business' to support Cephas' mission and the legacy of the BBN.

Andrew Denton

Alfa Systems

CEO

Rob Love

Crowdfunder

CEO / Co-founder

Keith Weed

WPP

Non-Executive Director

Justin Coachrane

Clear Channel

CEO, UK & Europe

Sharon Ament

Museum of London

Director

Katie Mackay-Sinclair

Mother London

Partner

Jason Butwick

Dechert

Partner

Simon Eaves

Accenture

CEO, UK&I

Nicola Mendelson

Facebook

VP EMEA

Paul Polman

Imagine

Co-founder & Chair

Richard Bon

Clear Channel UK

Managing Director

Jude Kelly CBE

The WOW Foundation

Founder & Director

Helen Calcraft

Lucky Generals

Co-founder

John McGrath

MIF

Artistic Director & Chief Executive

Robert Savile

Mother London

Co-Founder

Anette King

Publicis Groupe

CEO, UK

Zahra Bahrololoumi

Salesforce

CEO, UK&I

Steve Hatch

Facebook

Director, UK&I

Simon Pegg

Stolen Picture

Co-founder

Danny Brooke-Taylor

Lucky Generals

Co-founder

Mervyn Lyn

Strategic Partnership Solutions Ltd

Founding Partner

Hywel Ball

EY

UK Chair & Managing Partner UK&I

Richard Parsons

Sony Pictures

COO

Sarah Douglas

AMV BBDO

CEO

Sue Frogley

Publicis Media

CEO, UK

Nick Ring

Columbia Thread Needle

CEO

Johnathan Reekie

Somerset House Trust

Director

Phil Thomas

Ascential

President, Marketing Division & Chairman, Cannes Lions

Stephen Woodford

Advertising Association

CEO

Mark Evans

O2 (Telefonica UK)

CEO

Steve Varley

EY

Global Vice Chair, Sustainability

Sophie Devonshire

The Marketing Society

CEO

Steve Murrells

The Co-op Group

CEO

Magnus Djaba

Saatchi & Saatchi

Global President

Alan Jope

Unilever

CEO

Halla Tómasdóttir

The B Team

CEO & Chief Change Catalyst

Barry Cupples

Talon Outdoor

CEO

Daren Rubins

Conker

Co-founder

William Eccleshare

Clear Channel Outdoor

CEO

Jason Tarry

Tescos

CEO

Andy Medd

Broody

Founder

Simon Roberts

Sainsbury's

CEO

Shaheen Sayed

Accenture

Senior Managing Director

Aline Santos

Unilever

Global Executive VP Marketing

Imagine if all our major companies and their executives stood together, to support the Black community in the UK to priorities our economic advancement and the eradication of systemic racism. Imagine if we stopped paying lip service and put our money and our resources where our mouths and hearts seem to be. If we kept the momentum and energy that came after the murder of George Floyd in 2020, so that it does not take for the death of another Black person before we see the true state of the landscape toward Black people again. We need to act now and come together to create seismic and authentic change, change that will last. What if we had an alliance, a network of leaders and leading companies standing shoulder to shoulder with the Black community, not saying 'we are perfect' but saying 'we will honestly and wholeheartedly work together with the Black community, to ensure that 20 years from now, the next generation of Black people have a level playing field in the UK'. Imagine the change we would see if we centralised the conversation and worked together.

 

Together We Are Stronger.

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BBN Coporate Members

This is a list of the companies that have signed up to be part of our Roundtable Conversations & The Black Paper. Working with the BBN to collectively dismantle systemic racism and create an equal playing field for the economic advancement of the Black community in the UK. Using their business, resources and our combined networks to drive this agenda forward together.

BBN Associated Organisations

This is a list of the organisations who are either nationally or globally recognised bodies that represent or bring together groups of people in society or a group of companies connected to an industry. The role these organisations play in working with us to dismantle systemic racism is to use their influence and the power of their national/global position to communicate what they learn from our Roundtable Conversations across the people and companies within their networks, while using their influence to propel change in this area.

Together​ We Are Stronger

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4 Key Deliverables

Over the course of the next year, we will be looking at delivering on the following 4 things. This is just the start, we aim to do much more as we grow our network, our footprint and our impact.

 
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"For the longest time in the UK (on a mainstream level) our stories have been controlled and curated by people who do not look like us, people who are disconnected from our reality and people who can't directly relate to being Black. As such we are only celebrated as a community in October 'Black history month'. On top of this, because of the lack of control we have around who tells our stories, there are very specific notions and ideas that are amplified about the Black community that are not true in some cases and do not represent a wholistic and honest picture of what it means to be Black in the UK."

Cephas Williams

Founder, The Black British Network